This public notice from the FCC is nearly four years old. Though that doesn’t seem like a very long span of time, I think the questions already seem outdated. The Internet and advent of social media have forced rapid and substantial changes within news media and the dissemination of news. Today, the FCC would need to address much different questions.
Question 2: How have changes in the media landscape affected the delivery of critical information in times of natural disasters, extreme weather, or public health emergencies? From where do people get their information in such situations? What, if anything, should the Commission do to ensure that communities receive such often life-saving information widely and quickly?
The biggest change in this area is the start of wireless emergency alerts. These messages are sent via mobile devices to alert individuals about adverse weather, national emergencies, missing children, etc. The FCC seems to have answered this question for now, and I think it did so wisely and effectively.
Question 12: In general, what categories of journalism are most in jeopardy in the digital era? What categories are likely to flourish? Which much is still to be determined as media companies test various business models and payment approaches in the coming years, based on what is known now, are there news and information needs that commercial market mechanisms alone are unlikely to serve adequately?
Business models that still divide journalism into categories are the ones most in jeopardy. No longer can we classify journalists as working in newspapers, magazines, broadcast, and public relations. Because of the Internet, journalists today—and all media companies—must work across all mediums. A media company that fails to conveniently reach people where they are—whether that’s in their cars, on their laptops, surfing the Web, watching TV, or browsing social media—will fail to grab their attention and, therefore, lose their business (page views, click throughs, etc.) and ad revenue.
Question 32: What role will and should user-generated journalism play? In what ways can it improve upon traditional journalism, and in what ways can it not substitute for traditional journalism? How can the quality and effectiveness of citizen journalism be further improved?
The traditional media consumer is now also a media producer, thanks to social media. User-generated journalism—through Twitter and Facebook—has now become the norm. The traditional journalist no longer finds the news. He prioritizes the news. He sifts through the mounds of stories generated by tweets, Facebook posts, and Reddit entries to decide what is actually newsworthy. But this is risky. User-generated journalism is not always accurate. And in a race to be the first to publish a breaking story, many media companies have falsely reported the news. The need for strong fact checking is still apparent.
Despite its risks, user-generated journalism adds depth to stories. Videos recorded on smartphones by non-journalists can now add a new layer to the typical online story. Tweets can add new voices to the story, and social media can allow the stories to be shared by the public. All of this makes the story more relevant to readers. They can now customize how they wish to obtain the news.
Question 34: What might be the role of popular technologies heretofore associated with entertainment or social interaction, such as gaming systems or social media?
Good content is good content, but you have to have eyeballs to read that content. Getting your stories to the masses through new technologies is now essential in news media. As sources for the news have increased through the Internet, so have sources for entertainment. By combining news and entertainment, the news media may find success. Integrating with music streaming apps or video games may be the answer.
Question 38: With regard to mobile devices, what role will mobile communications services and devices play in meeting the news and information needs of communities during the next five to ten years? What is the impact of those trends for consumers, businesses, and policy makers? Should that role be reflected in the Commission’s regulation of the industries involved?
Suggesting that mobile devices may only play a role in news delivery diminishes the far-reaching impact of these devices on our lives. Mobiles devices are now the major delivery mechanism of the news, and this is fueled by the proliferation of smartphones. The weather, restaurant reviews, and movie times are now easily accessed through mobile apps. Now the question is how mobile apps will shape news delivery.
Because a smartphone is more affordable than a laptop, many low-income Americans primarily receive their news through a mobile device, spreading the accessibility of the news and broadening audiences.
Thursday, December 5, 2013
Sunday, November 24, 2013
Libel Hypothetical
PART 1
What type of libel plaintiff is the court likely to make Simmons?
The court is likely to make Simmons a private citizen.
What, then, will be the requisite standard of fault in this case?
Simmons will only have to prove negligence, failure to exercise ordinary or reasonable care, in this case.
Will Simmons be able to prove the requisite standard fault?
I believe Simmons has a chance to successfully prove negligence. The court will look at the number and credibility of the sources. As far as I can tell, the PuffHo interviewed three people: New York Police Sgt. Rocco T. Ruggiero; Robin Hubier, a bicyclist who happened to see the crash; and a Brooklyn College official.
Though the credibility of the police sergeant and college official is likely sound, the credibility of the bystander is easily questioned, and it’s concerning that she’s the only source directly quoted in the article. It doesn’t appear that the PuffHo reached out to Simmons or his lawyer for comment, and it is possible that the court would see PuffHo as failing to exercise good reporting practices, as some key facts are missing in the article, such as Simmons’ blood alcohol content and any charges against Simmons.
Because the PuffHo never directly accuses Simmons of drunk driving, I think it should worry more about the Hubier’s quote.
Are there other defenses PuffHo might consider?
I would suggest PuffHo consider a First Amendment opinion defense. This defense covers fair comment and opinion. Because it is impossible to prove whether Simmons is in fact stupid and the quote is only Hubier’s opinion, I believe the statement is protected from libel claims.
PART 2
In the second part of this assignment, rather than being published to PuffHo.com, the coverage is tweeted by a reporter at the scene, the police station and the hospital. Ruggiero now is suing for libel because of the reporter’s live tweets. How might your counsel change?
My counsel would change significantly if Ruggiero were the plaintiff. He would be considered an all-purpose public figure, and because of that, he would have to prove actual malice, showing a reckless disregard for the truth and/or knowledge of falsity. I do not think he could prove this fault standard in this case.
The PuffHo may also use the qualified privilege defense in this case, if the reporter was covering official government reports and meetings. Even if what Ruggiero said was false, the reporter is not responsible for the truth of falsity of what he says.
What type of libel plaintiff is the court likely to make Simmons?
The court is likely to make Simmons a private citizen.
What, then, will be the requisite standard of fault in this case?
Simmons will only have to prove negligence, failure to exercise ordinary or reasonable care, in this case.
Will Simmons be able to prove the requisite standard fault?
I believe Simmons has a chance to successfully prove negligence. The court will look at the number and credibility of the sources. As far as I can tell, the PuffHo interviewed three people: New York Police Sgt. Rocco T. Ruggiero; Robin Hubier, a bicyclist who happened to see the crash; and a Brooklyn College official.
Though the credibility of the police sergeant and college official is likely sound, the credibility of the bystander is easily questioned, and it’s concerning that she’s the only source directly quoted in the article. It doesn’t appear that the PuffHo reached out to Simmons or his lawyer for comment, and it is possible that the court would see PuffHo as failing to exercise good reporting practices, as some key facts are missing in the article, such as Simmons’ blood alcohol content and any charges against Simmons.
Because the PuffHo never directly accuses Simmons of drunk driving, I think it should worry more about the Hubier’s quote.
Are there other defenses PuffHo might consider?
I would suggest PuffHo consider a First Amendment opinion defense. This defense covers fair comment and opinion. Because it is impossible to prove whether Simmons is in fact stupid and the quote is only Hubier’s opinion, I believe the statement is protected from libel claims.
PART 2
In the second part of this assignment, rather than being published to PuffHo.com, the coverage is tweeted by a reporter at the scene, the police station and the hospital. Ruggiero now is suing for libel because of the reporter’s live tweets. How might your counsel change?
My counsel would change significantly if Ruggiero were the plaintiff. He would be considered an all-purpose public figure, and because of that, he would have to prove actual malice, showing a reckless disregard for the truth and/or knowledge of falsity. I do not think he could prove this fault standard in this case.
The PuffHo may also use the qualified privilege defense in this case, if the reporter was covering official government reports and meetings. Even if what Ruggiero said was false, the reporter is not responsible for the truth of falsity of what he says.
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Saturday, November 16, 2013
Interactive Press Release
Pharmacy Foundation of North Carolina
UNC Pharmacy Alumni Association
FOR IMMEDIATE RELEASE
November 16, 2013
The UNC Eshelman School of Pharmacy Names Adam A. Cook Associate Dean for Advancement and President of the Pharmacy Foundation of North Carolina
Cook to bring extensive fundraising experience to School
Chapel Hill, NC – Experienced fundraiser Adam A. Cook has been tapped to lead the UNC Eshelman School of Pharmacy's Office of Advancement. He will begin his new post January 1.
Cook, a Certified Fund Raising Executive (CFRE), will serve as associate dean for advancement and president of the Pharmacy Foundation of North Carolina. He comes to the School from the NorthEast Foundation in Charlotte, where he served as president of the foundation and as assistant vice president of the Carolinas HealthCare System.
“We are excited to welcome Adam to our team,” says Bob Blouin, dean of the UNC Eshelman School of Pharmacy. “Adam has the experience and professionalism to take our fundraising efforts to the next level and confidently lead campaigns.”
 |
| Adam A. Cook |
Cook graduated from UNC-Chapel Hill in May 2000 with a bachelor of arts in communication studies with an emphasis in interpersonal and organizational communication. Before taking the lead at the NorthEast Foundation, he served as executive director and, previously, campaign director at the organization.
At NorthEast, he led the strategic planning and implementation of a $50 million medical center endowment initiative and planned giving program, a $10 million multi-dimensional development program for neurological research, and a $3.5 million Hospice House Expansion Campaign.
Cook’s appointment comes as UNC-Chapel Hill embarks on a more than $4 billion campus-wide capital campaign. The UNC Eshelman School of Pharmacy’s piece of that campaign is estimated to reach between $60 and $100 million. Dean Blouin is confident Cook will be instrumental in securing the donations necessary to reach that goal.
“In his previous work experiences, Adam has proven his abilities to effectively manage large campaigns, working with donors and corporations to reach lofty goals,” says Rick Wernoski, interim associate dean for advancement and executive associate dean for administration at the School.
Cook will begin meeting with alumni and donors after the new year. "I'm very excited to hit the ground running," Cook says. "I want to meet the people who helped make the School one of the best in the nation."
About the UNC Eshelman School of Pharmacy
The UNC Eshelman School of Pharmacy is a nationally recognized leader in progressive pharmaceutical care practice, education, and research. Over the past 25 years, the School has built a reputation for cutting-edge research, rigorous programs, and outstanding faculty, staff, and students. Our unique environment has inspired a number of collaborative centers that provide faculty and students with access to sophisticated equipment and numerous opportunities for interdisciplinary research.
The School provides students with a wide range of opportunities. A world-class university, a model Area Health Education Center (AHEC) system, an award-winning hospital system, and an international center for pharmaceutical research and development, Research Triangle Park, create one of the most dynamic centers of learning in the nation.
About the UNC Eshelman School of Pharmacy Office of Advancement
The Office of Advancement comprises two organizations: the Pharmacy Foundation of North Carolina and the UNC Pharmacy Alumni Association.
The Pharmacy Foundation of North Carolina was established in 1946 to support the UNC Eshelman School of Pharmacy. The organization manages the School’s $80 million endowment to foster and promote the growth, progress, and general welfare of pharmaceutical education. Through stewardship, solicitations, and events, it encourages donations from alumni and friends.
The UNC Pharmacy Alumni Association was established in 1980 to connect the School’s more than 7,000 alumni with each other and with current students. By fostering these relationships, the alumni association betters the School and the pharmacy profession.
Media Contact
Randall Roberts
Director of Information and Communications
UNC Eshelman School of Pharmacy Office of Advancement
randall_roberts@unc.edu
919-966-6790
###
Sunday, November 10, 2013
Storify Project
I created two Storify stories for this assignment. Originally, I thought we were supposed to use the story we wrote for last week. (You can access it here.) Then, I realized we needed to create a story for which we could gather sources. That story is below.
Sunday, November 3, 2013
Emeritus Dean Bill Campbell Returns to the UNC Eshelman School of Pharmacy to Talk Mentoring
Bill Campbell, dean of the UNC Eshelman School of Pharmacy from 1992-2003, mentored hundreds of faculty, staff, and students while at the School, but the mentoring didn’t stop when he did.
 |
| Bill Campbell returned to the School on October 9 to assess the progress of the Bill and Karen Campbell Mentoring Program. While here, Campbell gave a presentation to faculty, staff, and students defining mentoring. |
When Bill Campbell left the deanship at the UNC Eshelman School of Pharmacy in 2003, he left behind a much different School than the one he took over in 1992. During his tenure, Campbell oversaw renovations to Beard Hall, the building of Kerr Hall, the addition of the entry-level PharmD, and the expansion of the graduate programs. But perhaps his greatest legacy is that of camaraderie and mentorship among the School's faculty.
“Bill was a compulsive mentor,” says Harold Kohn, Kenan distinguished professor and director of the Bill and Karen Campbell Mentoring Program at the School. “I think everyone he came into contact with—whether he or she was faculty or staff—Bill couldn’t help but mentor.”
Campbell came to the School after a successful career as dean of the Auburn School of Pharmacy, and while here, he helped attract many faculty to our programs. One of those professors was Betsy Sleath, chair of the Division of Pharmaceutical Outcomes and Policy. Sleath attributes her career success to his guidance and support and is quick to point it wasn’t always what Campbell said that inspired her—it was often what he did.
“Bill puts people first,” Sleath says. “I try to give back what he gave me, and I always try to be available when other faculty members need advice.”
Bill and Karen Campbell Mentoring Program
Sleath is not the only person to learn from watching Campbell. Other faculty, staff, and even alumni saw Campbell’s ability to inspire others, and a year before Campbell was set to retire, they all began asking what they could do to honor Campbell’s legacy at the School. Campbell had an answer. “I invested a great deal of my time in mentoring young faculty and junior administrators,” Campbell says. “I wanted to formalize a mentoring program because it was so important to me.”
A committee formed, and Campbell drafted a document that later became the blueprint for the Bill and Karen Campbell Faculty Mentoring Program. Campbell structured the program to provide clear goals and metrics for both the mentees and mentors. Each mentee is given one mentor from within the School and one at Carolina, and the mentee must schedule biweekly meetings with each team member and monthly meetings with the entire team. The group must also meet yearly to assess progress toward goals and roadblocks to achieving goals. (Learn more about the program guidelines.)
| Bill Campbell, former dean of the UNC Eshelman School of Pharmacy, discussed his approach to faculty mentoring during a talk at the School on October 9. |
Through fundraising and support from alumni Campbell personally mentored while at the School, $1 million was generated to endow the program, and Kohn was named the founding director in 2006. Today, 19 junior faculty have completed or are in the process of completing the program, and more than 40 mentors from across campus have offered guidance to faculty at the School. “This program brings tremendous recognition to the School,” says Kohn, who has identified mentors in the School of Education, Kenan-Flagler Business School, School of Medicine, and more.
The program has also expanded the horizons of junior faculty. Kohn likens the mentor-mentee relationship to playing tennis with someone better than you. “Your game is improved when you play against a tough opponent,” he says. “Having that edge helps our faculty compete for scarce funding and set loftier goals.”
Campbell won’t take credit for the success of the School’s faculty. He knows our faculty are very talented people on their own, but he does think the program has been instrumental in bringing high-caliber faculty to the School and accelerating their success. “We wanted to differentiate UNC,” Campbell says. “This is something that no one else in pharmacy offers.”
 |
| Bill Campbell delivers a presentation on mentoring at the School on October 9. |
Follow What Makes You Happy
Even in retirement, Campbell refuses to stop mentoring. His advice: “Follow what makes you happy. That’s the only way you’ll ever be successful. Then, of course, find someone who can help you who has been there already and can help you navigate that arena.”
In retirement, Campbell is following his own advice. After spending all of his professional life indoors, he chose to live the rest of his life outside. He and his wife moved to the Cascade Mountains in Washington, and Campbell is now a volunteer firefighter, EMT, and a Wildland Firefighter. “In any community you live in, you will find enormous needs only filled by volunteers,” Campbell says. “I looked around at our community, and I decided to do what was most pleasing to me.”
Instead of mentoring future pharmacists, now Campbell is mentoring young firefighters, and he doesn’t see it as much different than serving as dean. “I’m still putting out fires,” he says.
Saturday, October 12, 2013
Live Blogging Exercise
Live Coverage of the UNC Eshelman School of Pharmacy Prospective Student Open House
Tonight, the UNC Eshelman School of Pharmacy is holding its final open house of the year for prospective students. Since it's your last chance to join an open house this school year, we're coming to you live from the Howard Q. and Mescal Ferguson Auditorium (Kerr 2001) to make sure you don't miss any important details.
The session is scheduled to last 90 minutes, with a 45-minute presentation followed by a 45-minute question-and-answer period.
During this session, you will:
In Reverse Chronological Order
7:00 p.m. Todd encouraged students to stick around after the presentation to ask additional questions and interact with the current students more.
6:58 p.m. Q: Can you talk about the flipped classroom and video teleconferencing?
Palazzolo: This classroom is very tech savvy. There are microphones at all of the desks, so the camera zooms in on you when you are talking. We have students in Asheville, who are shown on that back screen. They can chime in on the conversation at any time. For the flipped classroom, professors design the curriculum to create a more interactive classroom. It requires more preparation before class, but class is more enjoyable. You’re working in teams and interacting. You’re not just listening to lecture.
6:55 p.m. Q: What did your pharmacy internship entail?
Nicole Palazzolo: It was at NYU Langone Medical Center. It was called the Health Career Opportunity Program. I selected pharmacy as my focus. It was a one-month program. You were essentially a volunteer in the pharmacy. We were given different projects to work on. I got to learn a lot about pharmacy. The students from all of the different disciplines came to meet together to have a discussion at the end of the day. Overall, it was a very good program.
6:50 p.m. Q: How do you juggle school with family?
Elizabeth Weddendorf: I really have to manage my time. I see this as a job, so I stay here from 9 a.m. to 5 p.m. When I go home, I spend time with my family. When my kids go to bed, I’ll study. I function well on either four hours or eight hours of sleep. Admissions isn’t going to let you in here if you can’t handle the workload. Faculty will help you make a plan. Everyone is always trying to help you proceed. Professors have office hours and are very approachable.
Ivy Lio: Other students are really good study buddies. We lean on each other to succeed.
Ferreri: We have a lot of faculty who are young parents. We have a lot of students who are young parents. We all feel it. I have advisees in my office and we talk about these issues. Faculty understand this. Students understand this.
6:43 p.m. The open house moved into a panel set up. Five current PharmD students (Mariana Lucena, Jacob Maready, Nicole Palazzolo, Ivy Lio, Elizabeth Weddendorf) and one PhD student (Sarah Claypool) are accepting questions.
6:42 p.m. Q: Can you explain the LEAD Program more?
A: It’s an extended session of what Ferreri presented. It explains how you can be a good candidate and a good pharmacist.
6:41 p.m. Q: Do you have a preferred major?
A: No, we do not have a preference. Our top majors are chemistry and biology. A lot of our prerequisites fall into those programs, but you can major in whatever as long as you complete your prerequisites.
6:39 p.m. Q: If I’m finishing my degree this summer, can I apply?
A: You should probably wait. If you’re not finished with your prerequisites by the spring, we recommend you wait to apply in the next year. Consider volunteering or get a part-time job. We would like to see those items.
6:38 p.m. Q: Are UNC alumni given priority?
A: No, we have a lot of UNC alumni who apply, but we do not give any priority. We are looking for the best students. We want people who are going to be leaders in pharmacy.
6:37 p.m. Q: Do we include high school leadership in application?
A: No, we like to see activities from your undergraduate degree or roles you’ve taken on in your current job. You really want to focus on your most recent work.
6:37 p.m. Q: Do you have a limit on how long ago you can take a class?
A: Not really, but we do ask for PCAT scores within the last five years.
6:36 p.m. Lewis opened the floor to questions.
Question: If you’re applying as an undergrad, when do you apply?
Answer: You have to have prerequisites finished in the spring before you apply. We have a lot of students complete their bachelor’s degree and then apply.
6:36 p.m. Other ways to get connected:
6:35 p.m. If you are pursing a PhD, Lewis explained that application process is a little bit different. You apply through the Graduate School at UNC. Lewis highly encourages students to talk to faculty members in the division he or she is interested in joining.
6:35 p.m. Lewis encourages students to review tuition and fees. The School has both in-state and out-of-state tuition.
6:34 p.m. Profile of student admitted for Fall 2012:
6:32 p.m. Lewis listed student expectations: consistent and punctual attendance; expressed willingness/enthusiasm; courteous, respectful, and nonjudgmental communication with preceptors, patients, students, and staff; confidentiality; collegiality; flexibility; and personal accountability and responsibility.
6:31 p.m. We like to see a minimum of a 50 composite score on the PCAT, Lewis says.
6:29 p.m. Lewis clarified that admissions is a holistic process. If your GPA isn’t so good, you can balance it out with a good PCAT score, or vice versa. In the interview and letter, you can explain some of your weaknesses and how you’re improving them. It’s also a good idea to talk about any jobs you had while in school.
6:28 p.m. Question from the audience: If you taken a class two times, which grade will you consider? Lewis explained that we look at both, but we care more about the most recent grade.
6:26 p.m. Lewis also reviewed the factors considered during the admissions process: overall GPA, PCAT scores, two letters of recommendation, personal statement, pharmacy volunteer or work experience, extracurricular and leadership activities, and interview. The interviews take place October through March.
6:25 p.m. Lewis reviewed the vaccinations requirements for admission: Hepatitis B, Varicella, and Tuberculosis.
6:20 p.m. Todd introduced the crowd to Mimi Lewis, coordinator of admissions here at the School. Lewis is explaining the application process and procedures. Deadline is December 2, but the priority deadline was October 1. Also have to submit a supplemental application and undergo an interview. You can't really prepare for the interview, Lewis says. You just have to be yourself and show your personality and communication skills.
6:17 p.m. Question from the audience: How were you able to go to school and work at the same time? Ferreri says it was a challenge, and she was often sleep deprived. Many current students do work at community pharmacies while in school. We understand you have to pay rent and support your family.
6:11 p.m. Why go to the UNC Eshelman School of Pharmacy? We produce high-quality students because of our high-quality faculty, Ferreri says. You can see that by our ranking (2nd in U.S. News & World Report). Our students are the best. Ferreri could tell the difference when precepting students on rotation. We have great relationships and partnerships with hospitals, and our students can expect multiple job offers upon graduation.
6:09 p.m. How do you make the decision to go to pharmacy school? Here's what Ferreri says you need to consider:
6:07 p.m. What are the minimum requirements to become a pharmacist? You need at least two years of pre-pharmacy and four years of pharmacy study. Six years is the minimum it can take you to get through the program. You have to graduate from an accredited program and pass a licensure exam to officially become a pharmacist.
6:05 p.m. Pharmacy is changing, especially with the Affordable Care Act. Ferreri described how the field may adjust and expand the scope of the pharmacy practice to improve patient care. Medication therapy management is a good example of this expanding role.
6:04 p.m. Ferreri explained the variety of opportunities in pharmacy:
6:01 p.m. Ferreri presented the primary goal of the pharmacy profession: Insure optimal therapeutic benefit from medications while minimizing harmful adverse effects and drug interactions.
5:59 p.m. Pharmacy careers offer excellent earning potential, Ferreri says. You can work both full-time and part-time.
5:57 p.m. Pharmacy can be a dynamic career, Ferreri says. You can change career paths. You are very important to the healthcare team. No one in the healthcare field has as much education about the patient's medication as you do. And there are tons of professional development opportunities, and the UNC Eshelman School of Pharmacy finds student strengths and encourages students to become leaders in their fiends. The faculty here are involved in professional organizations and provide opportunities for students to also become involved in these organizations.
5:56 p.m. Ferreri is very interested in self-care (over-the-counter) drugs. She sees these drugs as a great opportunity for pharmacists to interact with patients and encourage proper use of these drugs.
5:50 p.m. In 2004, Ferreri chose to join the School full-time. She's grown as a faculty member at the School since that time. The residency program she helped establish is still going strong and growing. She encourages PharmD students to follow their passions.
5:45 p.m. Ferreri is a certified diabetes educator and fellow of the American Pharmacists Association. During her pharmacy education, she enjoyed educating and interacting with patients, and she wanted to know more about these people. She completed two pharmacy residencies: a PGY1 community pharmacy residency and a PGY1 health-system residency. She was hired as a shared faculty member at the UNC Eshelman School of Pharmacy and Kerr Drug in 2001. It was her job to set up residencies within community pharmacies and establish practice opportunities at these sites. She also taught at the School.
5:41 p.m. Following the video, Stefanie Ferreri took the stage. Ferreri is the executive vice chair of the Division of Practice Advancement and Clinical Education here at the School. She explained how she ended up in the pharmacy profession. After a visit to Merck in high school, she began considering a career as a pharmacist.
5:36 p.m. The video highlighted key facts about the School, including:
5:26 p.m. Prospective students are starting to file into our auditorium. Kerr 2001 is one of our largest lecture halls. It holds 140 students and is outfitted with multiple projections screens and microphones to allow for videoconferencing with our satellite campuses.
Tonight, the UNC Eshelman School of Pharmacy is holding its final open house of the year for prospective students. Since it's your last chance to join an open house this school year, we're coming to you live from the Howard Q. and Mescal Ferguson Auditorium (Kerr 2001) to make sure you don't miss any important details.
The session is scheduled to last 90 minutes, with a 45-minute presentation followed by a 45-minute question-and-answer period.
During this session, you will:
- Learn about outstanding career opportunities in the pharmacy profession
- Receive information on the professional and educational requirements for success
- Review our admissions process and gain suggestions for preparing a comprehensive application
- Hear perspectives from our dynamic faculty and staff
In Reverse Chronological Order
7:00 p.m. Todd encouraged students to stick around after the presentation to ask additional questions and interact with the current students more.
6:58 p.m. Q: Can you talk about the flipped classroom and video teleconferencing?
Palazzolo: This classroom is very tech savvy. There are microphones at all of the desks, so the camera zooms in on you when you are talking. We have students in Asheville, who are shown on that back screen. They can chime in on the conversation at any time. For the flipped classroom, professors design the curriculum to create a more interactive classroom. It requires more preparation before class, but class is more enjoyable. You’re working in teams and interacting. You’re not just listening to lecture.
6:55 p.m. Q: What did your pharmacy internship entail?
Nicole Palazzolo: It was at NYU Langone Medical Center. It was called the Health Career Opportunity Program. I selected pharmacy as my focus. It was a one-month program. You were essentially a volunteer in the pharmacy. We were given different projects to work on. I got to learn a lot about pharmacy. The students from all of the different disciplines came to meet together to have a discussion at the end of the day. Overall, it was a very good program.
6:50 p.m. Q: How do you juggle school with family?
Elizabeth Weddendorf: I really have to manage my time. I see this as a job, so I stay here from 9 a.m. to 5 p.m. When I go home, I spend time with my family. When my kids go to bed, I’ll study. I function well on either four hours or eight hours of sleep. Admissions isn’t going to let you in here if you can’t handle the workload. Faculty will help you make a plan. Everyone is always trying to help you proceed. Professors have office hours and are very approachable.
Ivy Lio: Other students are really good study buddies. We lean on each other to succeed.
Ferreri: We have a lot of faculty who are young parents. We have a lot of students who are young parents. We all feel it. I have advisees in my office and we talk about these issues. Faculty understand this. Students understand this.
6:43 p.m. The open house moved into a panel set up. Five current PharmD students (Mariana Lucena, Jacob Maready, Nicole Palazzolo, Ivy Lio, Elizabeth Weddendorf) and one PhD student (Sarah Claypool) are accepting questions.
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| Current students answer questions from prospective students at the UNC Eshelman School of Pharmacy open house on October 9. |
6:42 p.m. Q: Can you explain the LEAD Program more?
A: It’s an extended session of what Ferreri presented. It explains how you can be a good candidate and a good pharmacist.
6:41 p.m. Q: Do you have a preferred major?
A: No, we do not have a preference. Our top majors are chemistry and biology. A lot of our prerequisites fall into those programs, but you can major in whatever as long as you complete your prerequisites.
6:39 p.m. Q: If I’m finishing my degree this summer, can I apply?
A: You should probably wait. If you’re not finished with your prerequisites by the spring, we recommend you wait to apply in the next year. Consider volunteering or get a part-time job. We would like to see those items.
6:38 p.m. Q: Are UNC alumni given priority?
A: No, we have a lot of UNC alumni who apply, but we do not give any priority. We are looking for the best students. We want people who are going to be leaders in pharmacy.
6:37 p.m. Q: Do we include high school leadership in application?
A: No, we like to see activities from your undergraduate degree or roles you’ve taken on in your current job. You really want to focus on your most recent work.
6:37 p.m. Q: Do you have a limit on how long ago you can take a class?
A: Not really, but we do ask for PCAT scores within the last five years.
6:36 p.m. Lewis opened the floor to questions.
Question: If you’re applying as an undergrad, when do you apply?
Answer: You have to have prerequisites finished in the spring before you apply. We have a lot of students complete their bachelor’s degree and then apply.
6:36 p.m. Other ways to get connected:
- UNC LEAD Program
- Pharmacy Fridays
- PCAT Reviews
- Facebook: UNC Eshelman School of Pharmacy Prospective Students and Admissions
- Twitter: @UNCPharmacy
6:35 p.m. If you are pursing a PhD, Lewis explained that application process is a little bit different. You apply through the Graduate School at UNC. Lewis highly encourages students to talk to faculty members in the division he or she is interested in joining.
6:35 p.m. Lewis encourages students to review tuition and fees. The School has both in-state and out-of-state tuition.
6:34 p.m. Profile of student admitted for Fall 2012:
- 624 applications, 162 student accepted (140 UNC, 22 Asheville)
- Average PCAT Composite Percentile Rank: 86%
- Average GPA: 3.5
- Top two majors: chemistry and biology
6:32 p.m. Lewis listed student expectations: consistent and punctual attendance; expressed willingness/enthusiasm; courteous, respectful, and nonjudgmental communication with preceptors, patients, students, and staff; confidentiality; collegiality; flexibility; and personal accountability and responsibility.
6:31 p.m. We like to see a minimum of a 50 composite score on the PCAT, Lewis says.
6:29 p.m. Lewis clarified that admissions is a holistic process. If your GPA isn’t so good, you can balance it out with a good PCAT score, or vice versa. In the interview and letter, you can explain some of your weaknesses and how you’re improving them. It’s also a good idea to talk about any jobs you had while in school.
6:28 p.m. Question from the audience: If you taken a class two times, which grade will you consider? Lewis explained that we look at both, but we care more about the most recent grade.
6:26 p.m. Lewis also reviewed the factors considered during the admissions process: overall GPA, PCAT scores, two letters of recommendation, personal statement, pharmacy volunteer or work experience, extracurricular and leadership activities, and interview. The interviews take place October through March.
6:25 p.m. Lewis reviewed the vaccinations requirements for admission: Hepatitis B, Varicella, and Tuberculosis.
6:20 p.m. Todd introduced the crowd to Mimi Lewis, coordinator of admissions here at the School. Lewis is explaining the application process and procedures. Deadline is December 2, but the priority deadline was October 1. Also have to submit a supplemental application and undergo an interview. You can't really prepare for the interview, Lewis says. You just have to be yourself and show your personality and communication skills.
6:17 p.m. Question from the audience: How were you able to go to school and work at the same time? Ferreri says it was a challenge, and she was often sleep deprived. Many current students do work at community pharmacies while in school. We understand you have to pay rent and support your family.
6:11 p.m. Why go to the UNC Eshelman School of Pharmacy? We produce high-quality students because of our high-quality faculty, Ferreri says. You can see that by our ranking (2nd in U.S. News & World Report). Our students are the best. Ferreri could tell the difference when precepting students on rotation. We have great relationships and partnerships with hospitals, and our students can expect multiple job offers upon graduation.
6:09 p.m. How do you make the decision to go to pharmacy school? Here's what Ferreri says you need to consider:
- Respected profession
- Opportunities for professional growth
- Understand he time and commitment to achieve it
- People-oriented profession
- Enjoy the sciences
- Career stability
6:07 p.m. What are the minimum requirements to become a pharmacist? You need at least two years of pre-pharmacy and four years of pharmacy study. Six years is the minimum it can take you to get through the program. You have to graduate from an accredited program and pass a licensure exam to officially become a pharmacist.
6:05 p.m. Pharmacy is changing, especially with the Affordable Care Act. Ferreri described how the field may adjust and expand the scope of the pharmacy practice to improve patient care. Medication therapy management is a good example of this expanding role.
6:04 p.m. Ferreri explained the variety of opportunities in pharmacy:
- Clinical/physician offices
- Colleges and universities
- Community pharmacy
- Consulting pharmacy
- Government agencies
- Hospice and home care
- Hospital and institutional practice
- Independent Ownership
6:01 p.m. Ferreri presented the primary goal of the pharmacy profession: Insure optimal therapeutic benefit from medications while minimizing harmful adverse effects and drug interactions.
5:59 p.m. Pharmacy careers offer excellent earning potential, Ferreri says. You can work both full-time and part-time.
5:57 p.m. Pharmacy can be a dynamic career, Ferreri says. You can change career paths. You are very important to the healthcare team. No one in the healthcare field has as much education about the patient's medication as you do. And there are tons of professional development opportunities, and the UNC Eshelman School of Pharmacy finds student strengths and encourages students to become leaders in their fiends. The faculty here are involved in professional organizations and provide opportunities for students to also become involved in these organizations.
5:56 p.m. Ferreri is very interested in self-care (over-the-counter) drugs. She sees these drugs as a great opportunity for pharmacists to interact with patients and encourage proper use of these drugs.
5:50 p.m. In 2004, Ferreri chose to join the School full-time. She's grown as a faculty member at the School since that time. The residency program she helped establish is still going strong and growing. She encourages PharmD students to follow their passions.
5:45 p.m. Ferreri is a certified diabetes educator and fellow of the American Pharmacists Association. During her pharmacy education, she enjoyed educating and interacting with patients, and she wanted to know more about these people. She completed two pharmacy residencies: a PGY1 community pharmacy residency and a PGY1 health-system residency. She was hired as a shared faculty member at the UNC Eshelman School of Pharmacy and Kerr Drug in 2001. It was her job to set up residencies within community pharmacies and establish practice opportunities at these sites. She also taught at the School.
5:41 p.m. Following the video, Stefanie Ferreri took the stage. Ferreri is the executive vice chair of the Division of Practice Advancement and Clinical Education here at the School. She explained how she ended up in the pharmacy profession. After a visit to Merck in high school, she began considering a career as a pharmacist.
5:36 p.m. The video highlighted key facts about the School, including:
- #2 ranked program by U.S. News & World Report
- 634 PharmD students
- Asheville satellite campus opened in 2011
- Video teleconferencing equipment in several classrooms
- State-of-the-art equipment in lab
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| Prospective students attend the UNC Eshelman School of Pharmacy open house on October 9. |
5:26 p.m. Prospective students are starting to file into our auditorium. Kerr 2001 is one of our largest lecture halls. It holds 140 students and is outfitted with multiple projections screens and microphones to allow for videoconferencing with our satellite campuses.
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